Purple Initiative Private Limited is set up to encourage women entrepreneurs to start "PURPLE MART". It provides affordable quality products to these women to sell through these marts. The initiative helps to build women's required entrepreneurial knowledge and skills that will help them smoothly run the Mart.
Along with assisting identified women entrepreneurs, the initiative works to provide good quality products at affordable prices to the end- consumers of villages, peri, semi-urban and urban areas through the offine platform of Purple Marts.